installations

BARBARA CASASOLA
PARIS FASHION WEEK A/W 2013
Studio Toogood was invited to create and art direct Barbara Casasola’s AW 13/14 fashion show at the Brazilian Embassy for Paris Fashion Week.

An ethereal scene of abstract geometric shapes and translucent panels in shades of white evoked a wintery landscape. Set in opposition to the opulent architecture of the French baroque interior, the installation reflected Casasola’s aesthetic of romantic minimalism.

The garments were shown on mannequins and live models that roamed playfully through the space, appearing and disappearing around the shapes and offering filmic glimpses of Casasola’s fashion. A film commissioned by Style.com and produced under the creative direction of Studio Toogood was projected onto the entrance walls of the grand Embassy.

LOCATION: The Brazilian Embassy, Paris
TYPE: Fashion Show / Installation
TIMESCALE: 1 day
CLIENT: Barbara Casasola
SCOPE: Concept Design, Detail Design, Installation, Styling, Film Creative Direction
COLLABORATORS: John-Paul Pietrus