installations

COMME DES GARCONS
A project by Studio Toogood
TOKYO 2010
After the success of Studio Toogood’s design for the shoe department at London’s Dover Street Market in 2009, Rei Kawakubo asked the Studio to design an installation for the flagship store in Tokyo.

Inspired by the deconstructed plaids found in the Spring/Summer 2010 menswear collection, a decorative, broken pattern was marked out on the surfaces of the stacked white cubes using rolls of ubiquitous coloured electrical tape.

LOCATION: Flagship Store Aoyama, Tokyo
TYPE: Retail Design
TIMESCALE: Permanent
SCOPE: Concept Design, Detail Design, Installation, Styling
DOVER STREET MARKET
A PROJECT BY STUDIO TOOGOOD
LONDON 2009
The Studio redesigned the shoe department at Comme des Garçons’ Dover Street Market in London, where a series of stacking plaster building blocks were designed to help reconfigure and change the way the space is used.

The purity of the white plaster contrasts with the roughness of the rendered concrete walls, and a series of interlocking copper pipes provides a strong industrial element to the design as well as providing plinths for the more practical purpose of displaying multicoloured sneakers. The idea was not to have a super-glossy, highly finished look but to reveal the very nature of the materials and their inherent imperfections.

LOCATION: Dover Street Market, London
TYPE: Retail Design
TIMESCALE: Permanent
CLIENT: Comme des Garcons
SCOPE: Concept Design, Detail Design, Installation, Styling