installations

KENZO FASHION SHOW
PARIS FASHION WEEK 2011
The Studio breathed a new lease of life into the brand’s traditional Parisian headquarters by designing a show full of shape, colour and energy.

In the coutyard, giant, colourful lettering spelled out K,E,N,Z,O as models waved and greeted visitors from surrounding windows.

The models then emerged through a window cut out of a vivid geometric shape and followed a pathway that ran through an open courtyard and into the main space. With Jason Schwartzman on drums, the air was filled with a remix of Cyndi Lauper’s “Girls Just Want to Have Fun” and Chloe Sevigny closed the parade of models in a bright blue jumpsuit.

LOCATION: LVMH Headquarters, Paris
TYPE: Fashion Show / Event
TIMESCALE: 1 day
CLIENT: LVMH
SCOPE: Concept Design, Detail Design, Installation, Styling
COLLABORATORS: Arabeschi di Latte (food), Jason Schwartzman (drummer)
KENZO FASHION SHOW
To launch KENZO’S first womenswear collection under the newly appointed art directors, Humberto Leon and Carol Lim, Studio Toogood was invited to breathe new life into the iconic brand’s traditional Paris headquarters by designing a show full of shape, colour and energy.

Fashionistas were invited into the courtyard of the offices on Rue Vivienne, where the Studio had designed giant brightly coloured polished-plaster letters under a balloon of light. Greeted by models waving and shouting hello from the surrounding windows, guests were served pastel-coloured biscuits that spelt out K, E, N, Z, O.