interiors

BROWNS FOCUS
LONDON JUNE 2013
Browns Focus, one of the world’s leading destinations for newly discovered talent and emerging designers, has been re-launched into a new and extended space with a new interior designed by Studio Toogood. The space, set across two floors, is divided thematically – a brilliant-white basement, representing daywear, and a midnight-blue minimalist ground floor that taps into the spirit of dressing for the evening.

The club like darkness of the ground floor has a post-industrial feel, with black rubber, welded steel-panelled displays, a graphic constructivist clothes rail and a sophisticated touch of blue-tinted glass. By way of contrast, the area downstairs is glowing white and minimalist; walls of white mesh and rubber with a lacquered floor are offset by irregular display platforms, assembled from rubberised timber offcuts. Hand-made Moroccan Boucherouite rag rugs have been sourced not only to adorn the white floors, but to upholster the bespoke metal mesh bench that dominates the basement. At the rear of the shop a double level mezzanine features a suspended arrow light sculpture in electric blue, designed by Sebastian Kite of Kite & Laslett.

Both floors feature exclusive furniture designs by Faye Toogood, including her iconic mesh jewelry vitrines, bespoke in-house door handles, and a striking biomorphic cash-wrap counter. The result is a carefully balanced retail environment that complements and highlights the brand’s design-led fashion collections.

LOCATION: London
TYPE: Retail Interior
CLIENT: BROWNS Focus
SCOPE: Concept Design, Detail Design, Installation, Styling
LOCATION: London
TYPE: Retail Interior
CLIENT: BROWNS Focus
SCOPE: Concept Design, Detail Design, Installation, Styling