projects

SUPER NATURAL
A project by Studio Toogood
London Design Festival 2010
SUPER NATURAL was a project by Studio Toogood dedicated to foraging, collecting and observing in the English countryside.

At the entrance, visitors were encouraged to study an installation of mushrooms picked by New Forest forager Mrs Tee. The unique scent in the air – soft moss, wet lichen, tree bark and fallen leaves – was developed specifically for the space by leading French perfumer Francis Kurkdjian.

At the Brambles Café, a temporary eatery by Arabeschi di Latte and La Fromagerie, visitors feasted on food prepared using wild, seasonal ingredients from the countryside. On display was the first furniture collection by Faye Toogood, Assemblage 1.

Photography Tom Mannion

LOCATION: Brompton Design District, London
TYPE: Exhibition / Cafe
TIMESCALE: 1 week
SCOPE: Concept Design, Detail Design, Installation, Styling
COLLABORATORS: Arabeschi di Latte (food), La Fromagerie (food), Francis Kurkdjian (olfactory)
SPONSOR: Absolute; Laurent Perrier
NUMBERS: 8,000 visitors