projects

THE HATCH
A project by Studio Toogood
LONDON DESIGN FESTIVAL 2009
THE HATCH, a pop-up installation and architectural eatery, was inspired by the colours and patterns of 20th century art and architecture.

Studio Toogood devised a series of giant, hand-painted building blocks covered in Formica laminate. Visitors were encouraged to sit on – and interact with – these sculptural elements. In the dining area, guests had a go at constructing their own mini modernist building, either by copying one of the templates provided by The Modern House or experimenting with their own design.

LOCATION: Tom Dixon, The Dock, London
TYPE: Exhibition / Cafe
TIMESCALE: 1 week
SCOPE: Concept Design, Detail Design, Installation, Styling
COLLABORATORS: Arabeschi di Latte (food), The Modern House (architecture)
SPONSOR: Formica
NUMBERS: 10,000 visitors